Cool Cool Cool Prod.
Is an Atlanta based video production agency founded by Mark Kendall and Bill Worley in late 2021. They’re comedy-focused and leverage humor to help clients meet their business/advertising goals, and too also change public perception and create community action. Before officially forming the LLC that CCC, Mark and Bill worked together over the past decade creating videos for Stacey Abrams’ campaign, the Fair Vote project, Georgia.gov, social equity initiatives like Black Lives Matter, and dozens of other businesses and non-profits.
However last year their opportunity and client base grew so large they felt it was time to officially join forces under and do things the right way. They wanted their brand to feel fresh, fun, lively, optimistic, and exciting. They needed it to look clean and professional enough to attract the attention of an exec in an agency or business, but also approachable enough to reflect the type of comedic work they do.
You can find CCC’s work here! (Website still under construction)
My Approach
Bill and Mark wanted their logo to evoke a sense of positivity and movement. Since so much of their work revolves around creating progressive change and swinging public opinion they wanted their logo to look youthful and energetic.
After throwing a lot of paint at the we landed here. Mark and Bill loved the shadow and the fact that the words were jumping out at you. It feels like the logo is up in lights somewhere. The rounded edges on the letters also soften the excited-ness of the overall form.
In addition of the logoform encapsulates a sense of cheerfulness, and confidence. The words are also coming from the left- a nod to the progressive political stance CCC is usually taking. In addition, the letters are illuminating the dark, just like the work CCC hopes to do.
From The Cutting Room Floor
A big part of my process is starting wide and narrowing things down. When starting there are no ‘wrong answers,’ and everything I do has potential energy.
Over time we establish rules and whittle things down, but in the beginning we say, ‘yes and,’ to everything that happens in the notebook and that first Illustrator file.
These are a few pieces that never made it to the finish line, but still made us smile :)
Final Brand Assets
