About

Thrust Interactive has been making games in the Atlanta area for the past ten years. In their decade of operation they’ve worked with the NBA, PBS, Cartoon Network, and a large number of other big brands to bring fun and interactive content to the masses.

Services:

• Branding

• Illustration

• Iconography

• Strategy

• Messaging

The Challenge

However until recently they did not have any brand guidelines or brand standards in place. This affected their collateral, their sales presentations, their image, and their overall identity as a company. This lack of direction was not representative of their work, and we sought to change that.

Our Approach

With its new identity Thrust wanted to strike a balance between professional and fun. Established, yet youthful. Experts in their field, while appearing casual enough to get a beer with. We achieved that by creating structure around the little they did have in their identity system. These elements helped to make Thrust look well-established and well-structures. By varying up the color palette and embracing gradients we brought a sense modernity and youth to the brand that livened things up.

We also took a magnifying glass to Thrust’s messaging, both visually and verbally. By adding more angular lines, energetic imagery, greater whitespace, and language that spoke optimistically we injected a sense of confidence and positivity to Thrust’s new image.